The ITV Growth Accelerator Award
This new accolade, launched in partnership with award-winning commercial broadcaster ITV, recognises a high-growth UK business that has built outstanding commercial momentum and accelerated growth through brand, reach and customer engagement.
The winner of this award will demonstrate clear ambition to scale nationally, supported by strong leadership, operational excellence and a compelling brand proposition.
Open to any UK-based business trading for a minimum of three years, judges will look for evidence of high potential for growth that can be accelerated by TV exposure. Exploring a range of growth metrics, from revenue to customer base and market expansion, this award will shortlist B2C or B2B brands with clear mass-market or national growth potential.
The winner will receive an incredible £500,000 ITV advertising package, providing access to millions of viewers across ITV’s broadcast channels.
Believed to be the largest and most commercially valuable prize ever offered by a UK business awards programme, this award has been created to give one outstanding British business the platform, visibility and momentum to accelerate its next stage of growth.
As a finalist, you’ll gain exclusive access to an ITV Growth Package, created to help ambitious British businesses unlock the power of television advertising.
Whether you’re already considering TV or have never believed it was within reach, ITV’s dedicated Growth Team will work alongside you to understand your business, your ambitions and whether television could become your next growth lever.
As a finalist, you’ll benefit from:
- Generously subsidised ITV advertising airtime for your first campaign, making television significantly more accessible than many businesses expect.
- Bespoke guidance from ITV’s specialist Growth Team, helping you understand how television can support your growth ambitions.
- Complimentary access to ITV’s market-leading measurement tools, allowing you to understand the real impact of your campaign across a range of business outcomes
- High-quality TV creative produced at cost, helping you create a professional campaign without the traditional production expense.
Television remains one of the most trusted and effective ways to build a brand, reach millions of consumers and accelerate business growth. Through this partnership, ITV is committed to making that opportunity accessible to Britain’s most exciting businesses.
SCORING
In this category judges will compare the extent to which each candidate has demonstrated excellence in the following areas:
Employee & Customer Engagement 25%
- How have you optimised brand to attract, retain, and motivate your team to help you win, retain or develop clients?
- Provide case study examples and top line data to demonstrate how you have increased your customer base or market penetration over the last 18 months.
Leadership & Innovation 25%
- Evidence how you have leveraged the personal brand of your founder / CEO or leadership team to increase awareness and demand for your product / service?
- How have you leveraged brand internally to create an innovation culture, prove the business model for your idea, or innovate more successfully.
- How have you optimised new marketing technology, platforms or processes to improve sales and customer service?
Financial Performance & Growth 25%
- Describe the market opportunity you identified and your point of competitive differentiation.
- Explain your key growth metrics, including financial targets, KPIs, timescales and overall ambitions plus examples of milestones and barriers/challenges that have been overcome.
- How has your company performed against your growth plan and what will help you to sustain future growth?
- Show examples and/or case studies of how brand has accelerated growth, or will drive further commercial success.
Purpose Beyond Profit 25%
- How has the founder’s guiding mission, values or purpose aligned with growth objectives?
- What is your company doing to improve environmental, social or governance impact and how are these initiatives aligned with your brand?
- How does your approach to diversity, equity and inclusion align purpose with profit and how has this differentiated your business or made you more competitive?
Entry Subject to ITV’s terms and conditions
*Winners advert must include Lloyds British Business Excellence Awards logo and ITV logo in the design
