The Lloyds Outstanding Mid Market Business of the Year Award
With three quarters of mid-market firms exceeding growth targets in 2025, mid-sized businesses are forecast to contribute £745 billion to UK GVA and create an extra 1.9 million jobs by 2028 (BDO).
Have you consolidated your position in the market with clear competitive differentiation and a loyal client base? Have you exceeded growth expectations, stayed ahead of the curve, and cemented your position as a champion of your industry?
This award celebrates the contribution of Mid-Sized Businesses, or MSBs, to the UK economy in creating employment and value. Contenders for this award can demonstrate how their investment in employee engagement and development has delivered exceptional customer service and well-executed innovation to achieve impressive financial returns, sustained growth, purpose aligned with profit, and market leadership in their sector.
This Award will go to a company with revenues between £25m and £500m that can best demonstrate excellence across a range of metrics including:
• Mature growth & an established client base
• Plan for sustained & profitable growth
• Innovation in products, services or processes
• Engaged and productive staff
• Effective leadership and management
• An ethical approach to business
• Strong commercial results
SCORING
In this category judges will compare the extent to which each candidate has demonstrated excellence in the following areas:
Employee & Customer Engagement 25%
- How have you attracted, retained, motivated and optimised your team to help you win or retain clients?
- What talent strategies, workforce models or initiatives have improved employee engagement, increased productivity and enabled you to achieve your growth objectives?
- Provide case study examples and top line data to demonstrate how you have increased your customer base or market penetration over the last 18 months.
Leadership & Innovation 25%
- How has innovation supported growth? Provide evidence or case studies to demonstrate how an innovative product, service, solution or initiative has driven commercial success.
- How have you optimised new technology, platforms or processes to improve customer service or productivity?
- Show how the management structure, leadership philosophy and culture of your company have enabled innovation, supported scale or improved profitable growth.
Financial Performance & Growth 25%
- Explain your key growth metrics, including financial targets, KPIs, timescales and overall ambitions plus examples of milestones and barriers/challenges that have been overcome.
- How do you benchmark against your peers in terms of sales, profitability or market share?
- How has your company performed against your growth plan and what will help you to sustain future growth?
- Show size of future market opportunities and the capability of your business to capitalise on them.
- Show examples and/or case studies of what has supported, or will drive further, commercial success.
Purpose Beyond Profit 25%
- How does your guiding mission, values or purpose align with growth objectives?
- What is your company doing to improve environmental, social or governance impact and how are these initiatives aligned with commercial success?
- How does your approach to diversity, equity and inclusion align purpose with profit and how has this differentiated your business or made you more competitive?
