ITV Growth Accelerator Award – Prize conditions 

By entering the ITV Growth Accelerator Award, you accept the following prize conditions 

• Airtime bookings are subject to ITV’s applicable standard airtime trading terms and conditions available at https://www.itvmedia.co.uk/trading-tcs.
• Prize for the winner of the ITV Growth Accelerator Award
  • £500,000 net of linear airtime value which may only be used to book Airtime on the ITV Family of channels (STV, ITVX and YouTube are excluded) to broadcast and transmit the winner’s advertising campaign.
  • The airtime value cannot be used for bookings on ITVX and/or for YouTube inventory controlled and/or represented by ITV Commercial. 
  • The prize will not count towards satisfying existing or future share or volume commitments between the winner (and/or their agency or their client as applicable) and ITV. 
  • Access to ITV’s creative production support, if desired by the winning brand, is offered at a reduced cost. 
  • Bespoke advice from ITV’s specialist Growth Team, helping the winner understand how television can support their growth ambitions.
  • Access to ITV’s measurement tools provided that the winner’s advertising campaign is suitable to be measured, which will be decided by ITV’s at its sole discretion. 
  • The prize must be used by 30 June 2027. 
  • Any portion of the prize not used by 30 June 2027 will be extinguished and ITV will have no further liability to the winner in respect of the same. 
  • Airtime booked by the winner will be cost at ‘BSP’ (Broadcast Station Price as defined in ITV’s glossary available at https://www.itvmedia.co.uk/trading-tcs).   
  • Airtime will be delivered in line with Natural Delivery across all key parameters (e.g Day Parts, Centre Breaks and days of the week), with no specials or DRTV. 
  • Phasing time lengths, campaign dates and split of investment between main channel and digital channels will be reviewed against other campaigns running at the same time to assess viability of delivery.
  • The booking of actual airtime will be subject to entry into a separate written agreement with ITV Commercial, which shall incorporate ITV’s then current standard airtime trading terms and conditions as available at https://www.itvmedia.co.uk/trading-tcs.
  • If the winner does not use ITV’s creative production support, the winner will be solely responsible for the production, delivery and compliance of the advertisement copy for their advertising campaign.
  • The winner’s advertisement must include the BBEA, ITV and Lloyds Banking Group logos (as provided by the relevant parties),together with any wording and placement as agreed between the winner,ITV and BBEA. 
  • ITV grants to the winner a non-exclusive, royalty free, non-transferable licence to use the ITV brand solely for the on-air broadcast of their advertising campaign on the ITV Broadcasters. The winner agrees not to use or permit the use of the ITV branding for any other purpose without ITV’s prior written consent.
  • The winner must commit to report to ITV on mutually-agreed KPIs for the campaign in advance (e.g. advertising effects such as awareness or consideration and/ or business effects such as site traffic or sales uplift) and provide results to ITV within 6 weeks of the end of the campaign (or on a monthly basis for longer campaigns). ITV will be entitled to use this information for a published case study. Case studies will be provided to the winner for approval (acting reasonably and with deemed approval if not given in 2 weeks).
  • The prize cannot be exchanged for a cash alternative.
• Prize for finalists of the ITV Growth Accelerator Award
  • bespoke guidance from ITV’s Growth Team to support them with their growth ambitions.
  • Access to either ITV’s ‘Backing Business’ initiative or ‘AdVenture Ignite’ programme (as determined by ITV in its sole discretion) to receive discounted airtime for their first campaign, provided that they are new to TV or a ‘lapsed advertiser’ for at least two (2) years at the point of first discussions. 
  • Access to ITV’s creative production support at a reduced cost and ITV’s measurement tools provided that the finalists’ advertising campaign is suitable to be measured, which will be decided by ITV’s at its sole discretion. 
  • The finalists must redeem their prize by 30 June 2027. If the finalists have not redeemed their prize by that date, the prize shall be deemed forfeited and ITV shall have no further liability to the finalists in respect of the same. 
  • Any Airtime purchased by the finalists will be cost at BSP and will be delivered in line with Natural Delivery across all key parameters (e.g Day Parts, Centre Breaks ad days of the week), with no specials or DRTV.
  • Phasing time lengths, campaign dates and split of investment between main channel and digital channels will be reviewed against other campaigns running at the same time to assess viability of delivery.
  • If the finalist participates in ITV’s Backing Business initiative (as determined by ITV in its sole discretion), the finalist’s endframe must include the ITV Backing Business or ITV logo (as confirmed by ITV) to advertise the partnership and showcase ITV’s support for new and lapsed brands. ITV will advise the finalists on the placement of such logo in the ad. 
  • The finalists must commit to report to ITV on mutually-agreed KPIs for the campaign in advance (e.g. advertising effects such as awareness or consideration and/ or business effects such as site traffic or sales uplift) and provide results to ITV within 6 weeks of the end of the campaign (or on a monthly basis for longer campaigns). ITV will be entitled to use this information for a published case study. Case studies will be provided to the finalists for approval (acting reasonably and with deemed approval if not given in 2 weeks).
  • The prize cannot be exchanged for a cash alternative.
• ITV may refuse to provide a prize, or seek its recovery, in the event of an entrant’s ineligibility to enter under the prize conditions, an entrant’s breach of the prize  conditions, or fraud or dishonesty.
• ITV reserves the right to verify the eligibility of entrants and check their identity. ITV reserves the sole discretion to withhold delivery of the prize(s) until such proof of eligibility and identity has been confirmed or to disqualify the entrant from the competition.
• ITV reserves the right to publish the name of the winner, the advertisement and/or any other relevant details on its owned website(s), its social media channel(s), in ITV’s Social Impact Report and in press releases. The winner grants ITV a non-exclusive, irrevocable and royalty free licence for ITV or its agents to use, publish and reproduce the submitted advertisement or any adapted, altered or edited version of it for such purposes.
• ITV assumes no responsibility for any damage, loss, injury or disappointment suffered by any entrant as a result of accepting any prize and excludes such liability to the fullest extent permitted by law.
• Each entrant indemnifies ITV against all actions, claims, costs, demands, proceedings, damages, charges and expenses whatsoever brought against ITV and arising in connection with any breach of these prize conditions.
• Any dispute or claim arising out of or in connection with these prize conditions or their subject matter or formation (including any non-contractual disputes or claims) shall be exclusively governed by and construed in accordance with the laws of England and the entrant irrevocably submits to the exclusive jurisdiction of the courts of England and Wales.
• ITV Commercial, a division of ITV Broadcasting Limited is the prize provider for the ITV Growth Accelerator Award.