Advisory Board

The Lloyds Bank British Business Excellence Awards Advisory Board has been curated to welcome independent and professional counsel to the awards, it's categories, judging processes and partnerships

Each member is chosen on their independent merits to bring specialist knowledge and insight to business awards. The Advisory Board meets three times a year and is chaired by Event Director, Sarah Austin. The boards collective specialisms provide key discussion, ideas and action to progress the awards each year and provide honest feedback and counsel to improve the programme.

Members include:

Joe Lynam

Presenter & Correspondent, BBC

Joe Lynam is a respected broadcaster, podcaster and moderator who was the BBC’s senior Business Correspondent for a decade. He now presents the current affairs show ‘The Newsroom’ on BBC Radio 4 and the World Service.

Joe has won many awards for his original journalism including the 2018 Headline Money Award for his BBC One exposé of how RBS (GRG) treated many of its own business customers. Joe was also the first to broadcast on Radio 4 a phone fraud (Vishing) in almost real time as an elderly lady unwittingly handed over her life savings to fraudsters. For that, he won the Wincott prize for Journalism in 2016.

Joe has travelled the world with the BBC covering the financial crisis (2007-2010), followed by the Eurozone crisis (2010-2013), the economic and political fallout from Brexit (2016-2021) and most recently the COVID-19 pandemic. He has presented on the Today programme, Newsnight, BBC One Breakfast as well as Five Live and the BBC News Channel. He has lived in Germany, UK, Netherlands, Australia, Belgium and Ireland and speaks five languages.


Peggy Jean-Louis

Senior Global Partnerships Manager, King's Business School

Peggy has built her 20-year career as a connector - supporting talented creators, educators and learners through catalysing collaborations and strategic partnerships. She has worked across multiple sectors -fashion, media publishing, creative arts and higher education which has contributed to her vast network of global leaders.  

Peggy pivoted into UK higher education from the creative sector by first working for The London School of Economics as their Business Partnerships Manager.  She is currently the Senior Global Partnerships Manager at King’s Business School.

Declan Curry

Broadcaster, LBC

Allyson Stewart Allen

Chief Executive, International Marketing Partners

A Californian based in Europe for 30 years, Allyson is an international business advisor, author, speaker, broadcaster and Non-Executive Director.  She is the Founder and CEO of International Marketing Partners, having advised over 240 businesses across 26 countries to successfully internationalise after starting her career with PwC, PA Consulting Group and Hay Management Consultants.

Besides appearing on the past four seasons of BBC’s The Apprentice, Allyson spent several years as Sky News' "Muse of Marketing" and appears as a regular expert for BBC News, Deutsche Welle, France 24, FT, Sky News and many other outlets.

Allyson is author of both editions of best-selling book Working with Americans, the first-ever manual on the US business culture.

Miles Nolan

Director, Sterling Investments

Miles started his career as a financial journalist, working for the Investors Chronicle as a staff writer before moving to the position of Smaller Companies Editor. He later moved on to be the Editor of Growth Company Investor.

He has worked as an analyst and fund manager and held the role of Head of Communications for a wealth manager and has also spent time in Investor Relations.

His current role is as a Partner and Director at Sterling Investments which runs a UCITS fund focused on small to mid-cap companies. He is also a Judge at the Small Cap Awards.

Natalie Calvert

Founder & Chief Executive, CX High Performance

Natalie delivers increased business performance through exceptional, award-winning customer service training, consulting and engagement programmes that supercharge customer service success

Her extensive proven track record extends across 100+ customer service and sales organisations reaching over 200,000 employees across Europe, Asia, Middle East and USA.

Natalie is the trusted, independent go-to person when it comes to increasing professionalism, raising standards and improving customer service.

With phenomenal expertise, an inspiring and a very real approach, Natalie has worked across both private and public sector organisations advising many leading brands including O2, The AA, Royal Mail, Audi, LEGO, The Cabinet Office, BT, Gala Coral, Staples, Camelot and Marks & Spencer.

Her career spans over three decades and roles have included:

  • Non-Executive Director Think London - the Inward Investment Agency
  • Joint Chair of a London Free School
  • Fellow of the Institute of Direct Marketing
  • Author Handbook of Call & Contact Centre Management
  • UK Ambassador for the European Contact Centre qualifications
  • Chair of London First Customer Contact Task Force
  • Director of Team Leader of the Future programme
  • Best European Customer Service Transformation, Best Training, Outstanding Performance client led awards received
  • Keynote speaking and presentations for organisations, industry groups and media

Natalie puts the customer at the heart of organisations and delivers significant results for clients, always achieving increased business performance, and guaranteed to improve customer experience and greater employee engagement.

Natalie’s 3 beacons are Passion, Purpose and Pace.

Please contact Natalie at

Andrew Webb

Head of Sales, The

Jon Peet

Director of Communications, Commercial Banking, Lloyds Bank 

Jon is the Director of Communications responsible for the internal and external communications of Lloyds Banking Group’s Commercial Bank. The division has a rich heritage of supporting businesses and the economic prosperity of the nation, primarily focused on UK businesses and those with strong links to the UK. He brings a very strong focus on the audience whether that is employees or external stakeholders and aligns communications objectives with business priorities.

Jon has experience in the IT, Finance and Telecommunications industries having worked in the UK, Finland, Austria and France for large global companies in times of great change and transformation. He was most recently Vice President, global head of corporate communications for Nokia and has also led communications teams at ABN AMRO, Barclays Capital and IBM.

Dan Stewart

Head of Marketing, Lloyds Bank

Nick Diamond

In July 2018, joined BITC and was appointed Membership Director and was asked to be part of BITC’s Executive management team. He leads the team in ensuring that our members engage with BITC in a way that supports their responsible business needs, priorities and vision, working with them to deliver maximum societal impact.

Nick has over 30 years relationship management, sales, consultancy and advisory experience gained working for several leading International banks, including a number of executive management positions. Clients have included many of the world’s largest multinational corporates headquartered around the world.

He has always worked closely with BITC; sitting on the London Leadership Board, as well as being appointed Prince’s Ambassador in 2012.