ITV Masterclass: Prime Time For Growth
An exclusive afternoon with ITV, hosted by Myleene Klass MBE
Date: Thursday 24th September
Time: 14:30 - 18:00
Venue: Royal Over-Seas League, St James's, London
Ever wondered what TV could really do for your business?
On 24 September, we’re bringing a select group of founders and marketers together with ITV to find out.
This is an afternoon designed to get beyond the assumptions about television and answer the questions growing businesses actually have.
What does TV really cost? When is the right time to make the leap? Who can you reach? What makes the creative work? How do you measure the impact? And what do those who have already done it wish they’d known at the start?
Hosted by Myleene Klass MBE, you’ll hear directly from people with very different experiences of building brands and driving growth.
Pete Markey, former CMO of Boots, brings years of experience leading the marketing of some of Britain’s biggest brands. Boris Zahariev of Taskrabbit brings the perspective of a global consumer platform, while Ramona Hazan, founder of RAMONA'S, shares the experience from the founder’s side of building a consumer brand. Joel Hills, ITV Business & Economics Editor, will bring them together for what will be a refreshingly candid conversation.
And this isn’t just about sitting and listening.
You’ll have direct access to ITV’s experts, the chance to ask the questions that matter to your business and time to properly meet the people in the room.
We’ll finish with champagne, canapés and networking in the private garden of the Royal Over-Seas League, overlooking Green Park.
If TV has ever crossed your mind, come and find out what it could really do for your business.
Spaces for this session are limited to ensure meaningful interaction and discussion.
Your Hosts:
Myleene Klass MBE
Musician. Broadcaster. Business founder.
Since her early music success, Myleene has been a regular on screen as both presenter and guest, on chat shows, music programmes and quiz and panel shows, including her famed time in the jungle with I'm A Celebrity... Get Me Out Of Here! Away from broadcasting she's also been a bestselling writer, businesswoman, and charity ambassador.
Joel Hills
ITV Business & Economics Editor
Joel leads all business and economics coverage on ITV and provides in-depth analysis of the latest business stories on the agenda, both in the UK and around the world.
Myleene and Joel will be joined by an inspiring panel.
Between them, they know what it takes to build brands, reach millions, make bold marketing decisions and turn attention into growth.
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Pete MarkeyChief Communications & Marketing Officer, University of Nottingham & Ex-CMO at Boots |
Ramona HazanFounder of RAMONA'S |
Boris ZaharievSenior Specialist, Growth Marketing at Taskrabbit |
What You’ll Learn
By attending this masterclass you will:
- Understand why TV remains one of the most powerful brand-building channels in the UK
- Discover how TV advertising can drive measurable growth, not just awareness
- Learn how TV and digital marketing work together to multiply impact
- See how businesses can start regionally and scale nationally
- Understand the true cost of getting your brand on TV today
- Gain practical insight into how campaigns are planned, created and measured
You will also hear honest, first-hand stories from founders who have already taken the leap into TV advertising, sharing what worked, what surprised them, and what they would do differently.
This isn’t about hearing the theory of television. It’s about getting into the room with people who have made the decisions, spent the budgets, built the brands and understand what really drives growth.
Hosts
Myleene Klass MBE
Musician and Broadcaster
Joel Hills
ITV Business & Economics Editor
