ITV Masterclass

ITV Masterclass: Prime Time For Growth

In September, The Lloyds British Business Excellence Awards, in partnership with ITV, hosted Prime Time for Growth – an exclusive Masterclass bringing founders and business leaders together to explore what television could mean for the next stage of their growth.

Hosted by Myleene Klass MBE at the Royal Over-Seas League in St James’s, the afternoon brought together ITV experts, leading marketers and ambitious businesses for an open and practical conversation about the opportunities television can offer.

For many growing businesses, television can still feel out of reach. Prime Time for Growth was created to challenge that perception and give founders and business leaders the opportunity to hear directly from the people who know the industry best.

ITV's experts explored everything from cost, creativity and targeting to reach, measurement and impact, giving guests a practical understanding of how television advertising works today.

Joel Hills, ITV Business & Economics Editor, then led a conversation with Pete Markey, Ramona Hazan and Boris Zahariev, who shared their experiences of building and growing brands and the role television can play as part of the wider marketing mix.

The audience heard honest, first-hand stories from founders who have already taken the leap into TV advertising, sharing what worked, what surprised them, and what they would do differently.

There was plenty of opportunity for questions throughout the afternoon, with conversations continuing afterwards over champagne and canapés in the private garden overlooking Green Park.

Hosts

Myleene Klass MBE
Musician and Broadcaster

Joel Hills
ITV Business & Economics Editor

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