2026

Story of Excellence

Awards night Tuesday 14th November Grosvenor House, London

 

Winning a Lloyds British Business Excellence Award is just the beginning.

Behind every trophy is a team, a journey and a story worth telling.

The Story of Excellence series goes beyond the awards night, bringing you inside the businesses that have been recognised as the very best in Britain, through the voices of the people who built them.

From the leaders who took a leap of faith, to the teams who made it happen – these are the stories of what excellence really looks like in practice.

Whether you’re considering entering the awards, celebrating your own success as part of our community, or simply looking for inspiration from some of Britain’s most outstanding businesses – you’re in the right place.

New stories added throughout the year.


Super Benji’s Story of Excellence

In 2025, Super Benji was Highly Commended for AI Solution of the Year at The Lloyds British Business Excellence Awards. It was a powerful endorsement of their place in the industry.

Every salesperson knows the feeling: hours spent finding leads, crafting personalised messages, chasing follow-ups, and waiting for replies that may never come. Super Benji automates all of it — acting as an AI teammate that researches prospects, writes tailored outreach at scale, and gets the right people into the conversation, so salespeople can focus on what they’re actually good at.

For Jeremy, the ambition goes beyond sales pipelines. B2B accounts for over 80% of the global economy — and if Super Benji can help businesses grow faster, the impact ripples much further than any one sales team.

This is Super Benji’s Story of Excellence.


Gigasure’s Story of Excellence

Gigasure launched in August 2024 and went on to win the New Business of the Year Award at the Lloyds British Business Excellence Awards in November 2025. They are redefining what it means to own an insurance product. With Gigasure you can manage everything from your phone — turning on ski cover for two weeks, not twelve months; filing a claim on the go; getting help via chat, not a queue.

Building that kind of flexibility into an insurance product from scratch is genuinely hard. It takes the right technology, the right underwriting expertise, and the right people.

This is Gigasure’s Story of Excellence.


HaysMac’s Story of Excellence

For HaysMac, winning the Lloyds DE&I Champion of the Year at The Lloyds British Business Excellence Awards 2025 wasn’t just a trophy moment. It was affirmation.

From the graduate who chose HaysMac because of the way they treat their people, to the team members who’ve seen their efforts and initiatives recognised on a national stage – this is what a culture of inclusion looks like in practice.

This is HaysMac’s Story of Excellence.