When Lizzie Carter, founder of Only Curls, was looking for the perfect solution for her own curly hair back in 2016, she quickly realised there was a huge gap in the market and that curly hair had largely been neglected in the beauty sector, especially in the UK. Lizzie created onlycurls.com, a London-based, direct to consumer, haircare line made specifically to help people manage curly hair. Their business has grown incredibly rapidly, and with a large dedicated following on Instagram and Tiktok, Only Curls is set to become one of the most disruptive haircare brands in the curly haircare market.
Lizzie Carter
