The Purpose Before Profit Award
Criteria
A shared vision and purpose gives direction to teams and galvanises people to go beyond to achieve a meaningful and ambitious goal. A clear purpose engages a range of stakeholders, from customers and employees to investors, who are reassured by a long-term plan for impact and growth.
This special award recognises organisations who put their purpose before profit and prove that ethics, integrity and a social conscience make commercial sense.
The British Business Excellence Awards pay tribute to those organisations that have gone above and beyond to make a real impact in their industry or community.
Judges will look for evidence of how purpose before profit has been brought to life in the delivery of products, services or solutions in organisations of all types and sizes across all sectors.
- What ambitious problem are you solving with your product or service or how does your cause align with your business model?
- How does leadership and management support or incentivise purpose before profit?
- How has a purpose led approach differentiated your business and supported success?
- How has it helped you to attract and retain customers and employees?
Scoring & Weighting
In this category judges will compare the extent to which each candidate has demonstrated excellence in the following areas:
- Employee & Customer Engagement – 25%
- Leadership & Innovation – 25%
- Organisational Ethics & Policies – 30%
- Financial Performance & Growth – 20%
