2022 BBEA Winner of the Lloyds Bank New Business of the Year breaks into the Middle East 

Revive Collagen, the fastest-growing luxury collagen supplement brand in Europe, has announced its strategic entry into the Middle Eastern market, marking a significant milestone in the brand’s global expansion efforts. This move is supported by the appointment of GMG, who will act as the brand’s partner in the region.

The Middle East presents a compelling opportunity for Revive Collagen due to the region’s rapidly growing beauty and wellness sector and increasing consumer demand for premium beauty products and nutritional supplements. By partnering with GMG, a pioneering and exclusive distributor, Revive Collagen aims to establish a strong presence and capitalise on the region’s untapped potential with its world-first, efficacy led products.

As part of its market entry strategy, Revive Collagen participated in The Retail Summit 2024 this week, a premier global event, sponsored by the UK Department of Business and Trade. The summit presented a platform for Revive Collagen to showcase its innovative range of ready-to-drink collagen products, engage with industry leaders, and gain valuable insights into the market landscape. 

John Bailey, CEO & Co-Founder of Revive Collagen: “We are thrilled to introduce Revive Collagen to the Middle East and expand our presence in this key market. Our participation at the Dubai Retail Summit underscores our commitment to meeting the region’s growing demand for premium wellness products. With GMG as a trusted partner, Revive Collagen is poised for success in the Middle Eastern market.”

Hamda Baker, President of Beauty at GMG: “We are delighted to bring Revive Collagen’s disruptive supplement to the Middle Eastern market. The brand’s commitment to quality and innovation aligns perfectly with our mission to cater to the growing interest in wellness products amongst consumers.”

Sarah Austin, Director of the Lloyds Bank British Business Excellence Awards quoted “We are absolutely thrilled to hear about this incredible international expansion, launching a product in a new territory provides a number of complexities and careful considerations but with the right partners alongside you, it can propel your business at a monumental rate. We wish all the team the very best of luck for 2024”