Why Jo Tutchener-Sharp Won Female Founder of the Year 2025
Jo Tutchener-Sharp was honoured as the Female Founder of the Year 2025 at the Lloyds British Business Excellence Awards for its inspiring blend of purpose, commercial success, and visionary leadership. Founded by Jo Tutchener-Sharp, Scamp & Dude has become a standout example of how heart-led entrepreneurship can drive both profit and positive social change.
The judges praised Jo as an extraordinary and authentic leader whose journey from personal adversity to building a thriving, purpose-driven fashion brand truly captures the spirit of the award. Scamp & Dude’s give-back model — donating clothing to children in hospital — demonstrates a powerful commitment to kindness, confidence, and community impact.
Recognised for its strong business foundations and scalability, Scamp & Dude has evolved into a well-established brand with impressive growth, a loyal customer base, and enduring commercial momentum. The company’s unique blend of fashion, wellbeing, and empowerment creates meaningful emotional resonance with consumers, supporting mental health and confidence.
Jo Tutchener-Sharp’s transparent, creative, and resilient leadership embodies excellence in entrepreneurship, making Scamp & Dude a shining example of female-founded British business success.
Scamp & Dude is a B Corp™ Certified clothing brand, transforming fashion into a force for good.
With over £3.18m donated through charitable initiatives, inc 68k Super Scarves donated through the #SuperScarfMission, giving back is in their DNA, along with superpowered prints and colours to make you feel amazing.
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