Sid Baveja is a distinguished technology executive and entrepreneur with over 15 years of experience architecting high-growth marketplaces and global digital platforms. As Vice President at Too Good To Go, Sid leads an expansive international business unit, overseeing the comprehensive P&L and strategic trajectory for the UK, Ireland, Germany, Austria, Switzerland, and Poland.
A pioneer in the luxury wellness sector, Sid founded Humanery.com, a first-of-its-kind e-commerce marketplace that redefined men’s self-care. His career is defined by a sophisticated blend of entrepreneurial flair and corporate leadership, including a tenure as Senior Director at Just Eat Takeaway.com, where he delivered over GBP 100 million in annual turnover through cutting-edge product transformations.
Previously, as Director of International Expansion at viagogo / StubHub, Sid scaled operations across 25+ markets, including the USA, Japan, and Brazil. Having begun his career at Goldman Sachs, he brings a rigorous analytical foundation to global business. An alumnus of Middlebury College, USA, Sid also holds a Business Bridge Program certification from the Tuck School of Business at Dartmouth, USA.
