Paul Troy is a senior UK marketing executive with more than two decades of experience in consumer marketing, financial services, fintech and digital growth. He currently serves as Chief Marketing Officer working directly with the CEO/Founder Babek Ismayil at OneDome.com a property platform to fintech and one of the fastest growing companies in the UK.
Prior to OneDome, Troy has built his reputation through senior leadership roles at Barclays, O2, MoneySuperMarket and Confused.com. He is particularly well known for developing the highly successful “You’re so MoneySuperMarket” campaign which made the brand famous. And he is credited with establishing the Price comparison market as the “new normal” for consumers.
Most recently, Troy has launched “The New Way” TV campaign to establish OneDome as a champion for Homebuyers. He is recognised as a Campaign Power 100 marketer and has won several awards for producing highly effective TV campaigns.
In addition he advises many CEO/Founders including Graze and uFurnish.com and has supported them with marketing strategy and bringing their first TV campaign to market.
On a personal level, Paul majored in marketing in his degree, has lived in RIchmond for two decades with his wife and two daughters who are at University in St. Andrews and Edinburgh. He has had an article published in The Spectator.
