Saira Demmer

Awards night Tuesday 14th November Grosvenor House, London


Saira is CEO at SF Recruitment, a specialist recruitment firm headquartered in the Midlands. Saira joined in 2018 having previously been UK CEO and CFO at Ignata where she played a key role in building the group to over £40m of Turnover today. Her knowledge of recruitment and talent solutions was honed during six years spent in Deloitte’s M&A strategy team, where she was involved in a number of high-profile deals in the recruitment sector.

Saira is passionate about employee engagement and since joining SF has introduced a new people-centric business model which has delivered an increase of over 60% in individual employee performance and reward.

Outside of the boardroom, Saira is also a dedicated adventurer, she previously climbed half of Mount Everest and loves to travel the world to pursue her love of open-water diving.