As Business Development Director for 15 years, Jason has led the growth in revenue of ITV’s commercial teams across the UK outside London in delivering creative business solutions through working closely in partnership with some of the fastest-growing brands across the UK. He has led on a number of SME-focussed commercial initiatives including the AMI & ITV Backing Business Fund, corporate finance events, and launching ITV’s award-winning GenAI creative production service for SMEs – the first TV business in Europe to do so.
Jason started his media career at Manchester Evening News in press sales, before 11 years working in media agencies – firstly as a media planner at Carat and PHD in London, before becoming Managing Director of PHD North. Beyond his current role, Jason sits on the board for egta, the trade body for European TV businesses. He developed Upriser Collective (in collaboration with Saatchi & Saatchi and Greater Manchester Combined Authority) to partner secondary schools and creative businesses across Greater Manchester, supporting greater accessibility into the creative industry regardless of students’ circumstances. He also sits on the Arts & Humanities Employability Board for University of Sheffield, winning the University’s alumni Volunteer of the Year award in 2026.
