Simon Gray is an entrepreneur, founder, CEO and investor with more than 25 years’ experience building challenger brands and helping ambitious businesses grow.
Simon founded Boost Drinks in 2001, scaling the business from start-up into a £70m revenue brand before its acquisition by AG Barr PLC (the makers of Irn-Bru) in December 2022. Since then, he has continued to invest in and advise growing businesses, while returning to entrepreneurship as founder and CEO of Fizz With Purpose, the company behind IT’S GIVING, a new disruptor in the better-for-you soft drinks market.
Simon combines commercial instinct with a deeply human approach to leadership. He believes sustainable growth comes from getting people, culture and performance working hand in hand, and has built a reputation for developing high-performing teams, strong commercial partnerships and brands that stand out in highly competitive markets.
Born and bred in Leeds, Simon is a proud Yorkshireman, lifelong Leeds United supporter and enthusiastic golfer and padel player. He is married with three daughters and remains a firm believer that, whatever the size of the business, success ultimately comes down to great people, clear purpose and never losing sight of what really matters.
