Lovetovisit has set out to reinvent how families and friends discover and book days out, experiences and adventures across the UK.
Rather than tweaking the existing model, the Cardiff company describes its aim as turning the whole category on its head, promising the best price every time, a wide choice that runs from hidden gems and local events to headline acts, and a personalised simplicity that makes finding and booking part of the fun. That proposition has earned it a place among the finalists for the ITV Growth Accelerator Award at the 2026 Lloyds British Business Excellence Awards.
Founded in 2021 by twin sisters Georgia and Alice Aubrey alongside tourism specialist Fed Pereira, as reported by Business News Wales, Lovetovisit has moved quickly from start-up to national booking platform. In August 2024 it raised £3.2 million in venture funding in a round led by Venrex and Redrice Ventures, according to the same report, capital earmarked to widen its reach and product range.
Building the UK’s largest inventory of things to do
In just over three years, the company reports that it has curated the largest inventory of things to do in the UK and sold close to £30 million worth of tickets. Its listings span zoos, theme parks, trampoline parks and museums, food and music festivals, steam fairs, crazy golf, aqua parks and even llama trekking. The business says 80 per cent of its inventory is unique to the platform, a differentiated supply base that competitors would find hard to replicate.
Technology that scales the business of fun
Lovetovisit says it takes the business of fun seriously, running on artificial intelligence processes that cover supply chain management and data insights, content and advert creation, personalised consumer content and customer satisfaction. According to the company, this scalable approach lets more than 400 new products go live each month, with new partners moving from onboarding to first ticket sale in under 24 hours. The result is a system designed to add supply at pace while keeping the consumer experience consistent.
Keeping consumers at the centre
For all its investment in technology, the business insists consumers remain at the heart of every decision. It launched LoveRewards to make days out more rewarding, personalises content to individual interests, and helps customers save money and share their experiences. The company points to an excellent 4.7 star Trustpilot rating as evidence the approach is landing.
As a finalist in the ITV Growth Accelerator Award, Lovetovisit joins a field of high-growth UK businesses recognised for commercial momentum and national ambition. Winners of the Lloyds British Business Excellence Awards will be announced on 10 November 2026 at Grosvenor House in London.
