Why Travel Counsellors Won Customer Loyalty Award 2025
Travel Counsellors was awarded the Customer Loyalty Award 2025 at the Lloyds British Business Excellence Awards for its outstanding commitment to building trust, community, and enduring relationships with customers and colleagues alike. Recognised as a true British success story, Travel Counsellors exemplifies how technology and humanity can combine to create exceptional customer advocacy and long-term loyalty.
The judges praised the company’s customer-first ethos, which blends digital innovation with genuine personal connection. Its model — empowering a global network of counsellors to deliver bespoke travel experiences — has created a powerful sense of community, trust, and care that drives repeat business and passionate brand advocacy.
Demonstrating sustained growth and resilience, Travel Counsellors has scaled from £650 million to over £1.2 billion in sales while maintaining its hallmark service quality through Brexit, COVID-19, and ongoing industry disruption. The panel also commended the company’s authentic and purpose-driven culture, noting the warmth, humility, and passion of its leadership team.
With visionary leadership embracing AI and digital innovation without losing the personal touch, Travel Counsellors sets the benchmark for customer loyalty and service excellence in the UK and beyond.
Travel Counsellors is a global community of trusted travel experts who go the extra mile to craft truly personal, premium experiences. Combining the power of technology with genuine care, we create seamless journeys, thoughtful surprises and lasting memories — building relationships that turn one trip into a lifetime of loyalty.
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