Sid Baveja is the Vice President of Operations for Central Europe + UK/IE at Too Good To Go, bringing nearly 15 years of leadership experience in scaling global technology companies. Sid excels in driving sustainable growth, operational excellence, and cross-functional collaboration, having led large teams and managed P&Ls across multiple geographies. His expertise spans product, marketing, sales, and operations, positioning him as a versatile and strategic leader.
Before joining Too Good To Go, Sid held senior roles at Just Eat Takeaway.com, where he managed global commercial growth products, delivering over €100 million in annual revenue, and spearheaded initiatives like the acquisition and integration of CityPantry. Prior to that, at viagogo, he led the company’s international expansion, launching 25 new markets and establishing operations in major territories like the US, Japan, and Brazil. Early in his career, Sid was a financial analyst at Goldman Sachs, where he gained valuable experience in corporate finance and investment banking.
An entrepreneur at heart, Sid also founded Humanery.com, a pioneering e-commerce platform for men’s self-care, raising significant venture funding. He is passionate about building high-performing teams, solving complex problems, and creating value for stakeholders.
Born in India and raised in Indonesia, Sid is a graduate of Middlebury College, where he majored in Economics. He now lives in London with his wife. Sid thrives in multicultural, fast-paced environments and brings a wealth of experience to Too Good To Go’s mission to fight food waste and promote sustainability.
Sid Baveja
