Safiyah Bennington is a talented Brand and Talent Director at Connect Management, specialising in influencer management and digital campaign delivery across fashion, beauty, and lifestyle.
Her impressive career has seen her work with some of the world’s most recognised brands, including Coca-Cola, SKIMS, Good American, Adidas, and Barbour.
At Connect Management, Safiyah plays a key role in leading the company’s diversity and inclusion strategy, helping to champion underrepresented voices and drive meaningful change across the creative industries. Her work also extends beyond the private sector, consulting with No. 10 on government strategies to promote diversity and talent development on a national scale.
Passionate about nurturing creative talent, Safiyah is dedicated to helping individuals unlock their full potential.
With her unique combination of strategic insight, creativity, and a results-driven approach, she is helping shape a more inclusive and innovative future for the industry and is delighted to judge the Customer Loyalty category of the awards.
