Amanda oversees all aspects of Vodafone Business’ global marketing strategy including brand, creative, sponsorships, media, insights, go-to-market, and digital.
Vodafone Business is the €8bn enterprise division of Vodafone, a leading European and African telecoms company.
Vodafone serves over 340 million mobile and broadband customers, has operating networks in 15 countries, with investments in a further five, and partners in over 40 more. Vodafone’s undersea cables transport around a sixth of the world’s internet traffic, and Vodafone are developing a new direct-to-mobile satellite communications service to connect areas without coverage. Vodafone runs one of the world’s largest IoT platforms, with 205 million IoT connections, and provides financial services to around 88 million customers across seven African countries – managing more transactions than any other provider.
Amanda’s team helps business decision-makers around the world discover and harness technologies to innovate and succeed in the digital economy.
Amanda has been a member of the Vodafone Business Senior Leadership Team since November 2021, and as a seasoned tech executive, she has held senior roles at Oracle, Dell, Cisco, Sage, and Infor. Amanda is also a Non-Executive Director at Cirata and Pairpoint.
Known for championing innovation and sustainability, she’s a frequent keynote speaker and has been recognised in the tech industry with numerous awards, most recently being named one of the Top 100 Global B2B CMOs in the Technology Sector by HotTopics.
Amanda is judging the Female Founders category of the 2025 awards.
